The persuasive strategy of highlighting your competence, credibility, and good character as a means to convince others to support your position is based on Ethos
The Ethical Appeal. Ethos is Greek for "character" and "ethic" is derived from ethos. Ethos consists of convincing your audience that you have good character and you are credible therefore your words can be trusted.
How are ethos pathos and logos used in persuasion?
Ethos, Pathos, Logos are modes of persuasion used to convince others of your position, argument or vision. Ethos means character and it is an appeal to moral principles. Logos means reason and it is an appeal to logic. Pathos means experience or sadness and it is an appeal to emotion
What means ethos pathos and logos?
Logos appeals to the audience's reason, building up logical arguments. Ethos appeals to the speaker's status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic
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