Based on the fact that Norris' advertising message tells consumers how his company's cable and Internet services differ from other alternatives in the market, this message is a:
According to the given question, we are asked to show what the message which Norris' advertising message tells consumers how his company's cable and Internet services differ from other alternatives in the market, is called.
As a result of this, we can see that this is called a unique selling proposition because he offers a very different quality from the same thing which his competitors are selling.
Therefore, the correct answer is option B
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