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17-04-2024
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What is the Gross Rating Points (GRP) for a media schedule that reaches 60 percent of homes with an average exposure frequency of 4 and impact of 1.5?
a) 360
b) 15
c) 160
d) 10
e) 240

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Civic Responsibility: At the end of Chapter 9 there is a Bonus Exercise that asks you to research and analyze the 2009 debate over the healthcare public option.